Combine direct and partner-led initiatives
Incorporate both direct and partner-led go-to-market initiatives to optimize your productivity and mitigate the risks associated with over-investment in direct sales teams. This holistic approach leverages the strengths of each channel to achieve a more balanced and effective sales strategy.
Achieve outstanding KPIs
From reduced CAC and increased ACV, to higher retention and smaller sales cycles, co-selling through relationships is fast becoming the predominant way to generate long-term revenue. PRM ensures resilient and scalable relationships to maximize this selling motion.
Reduce the cost of direct sales
Direct acquisition costs are rising and getting more frustrating every quarter. While direct is going nowhere soon, selling through relationships is on the rise, with 50% of SaaS businesses adopting partnership sales. PRM can accelerate your transition to relationship sales, cutting your acquisition costs and time to value.
Reduce the cost of direct sales
Direct acquisition costs are rising and getting more frustrating every quarter. While direct is going nowhere soon, selling through relationships is on the rise, with 50% of SaaS businesses adopting partnership sales. PRM can accelerate your transition to relationship sales, cutting your acquisition costs and time to value.
Empowerment through relationships
When your partners are fully empowered to co-sell with you, you have access to a significant opportunity. Those partners must be on-boarded, enabled, and incentivized. That is exactly what PRM does.
Feature level value
Enable partners to easily register opportunities for your sales team to collaborate on. Significantly accelerating time to acquire. Read more.
Get leads to your partner quickly, enabling them to help you convert those leads to closed deals with smaller sales cycles. Read more.
When you automate, you track data. Lots of data. Monitor partner behavior with PRM's data and analytics. Track partner journey progressions, training completions, sales metrics, pipeline visibility, and identify high-performing partners. Read more.
All partner marketing activity and sales data are integrated into your CRM, so you have a single point of truth of both direct and partner-sourced opportunities. Read more.
